Stickers are a great way to get your message out there and promote your business or product. You can use them to brand your products, promote discounts, or even design stickers to sell. But if you’re not careful, you might stumble over one of the common traps many people fall into when designing and ordering stickers. From choosing the wrong materials to overlooking important details, we will explore five traps, so you can avoid them and create perfect stickers for your project!
1. Overstuffing your design
When designing your stickers, it’s important to remember that less is more. Overstuffing your design with too many colors and elements can take away from the overall message, make it difficult to read, and make your design look cluttered. Overstuffing can also increase the cost of production due to the higher number of colors and the extra time it will take to print your design. If you have additional information that would disturb your design, consider using kiss cut stickers. They come with an additional border around your design.
2. Forgetting your logo
Don’t forget to include your logo! This essential element will help spread brand awareness and create a sense of recognition for people who see your sticker. Ensure you incorporate your logo in a prominent and visible place to maximize its effect.
3. Settling for standard materials
You can use many different types of materials for your sticker design, such as paper, vinyl, and clear film labels. Don’t settle for the standard material available at your local print shop. Take the time to research and compare different materials to find one that is best suited for your project. Consider factors such as weatherproofing, color retention, and durability when making your choice. Also think of the look you want to create for your stickers. Why not design holographic stickers or glitter labels?
4. Not taking advantage of bulk discounts
Many sticker printers offer discounts for buying in bulk, so taking advantage of these savings is important if you print many stickers. Bulk discounts can save you money in the long run and allow you to get more out of your sticker budget.
5. Neglecting lead times
It is vital to remember that there is usually a lead time between when you place your order and when you actually receive the finished product. Make sure to factor this in when planning for your sticker order, and don’t forget to plan ahead so that you get your stickers on time.
By keeping these five common traps in mind, you can be sure to design and order stickers without any problems. With a few simple steps, you can create perfect stickers that will help to spread your message and promote your business or product. Now get out there and start designing some awesome stickers!